2014年移动视频的现状

Mobile video is growing by leaps and bounds thanks to the two main driving forces behind it -- 1) large, 清晰的智能手机屏幕，对视频和蓬勃发展的平板电脑市场起到了应有的作用. 现在消费者开始拿起他们的电脑并随身携带, they are more apt to be watching video while doing anything from sitting in the park to commuting to work (hopefully on public transit). Ooyala reports that mobile and tablet online video views grew 133 percent from September 2012 to September 2013 and accounted for 15 percent of all video viewing in 3Q 2013 (表1). 思科预计，到2017年，视频流量将占全球移动流量的三分之二.

Smartphones still see more video views than tablets, most likely due to a better penetration. The major demographic that is hooked into mobile video are the Millennials in the 25–34-year-old range. They are consuming 200 percent more video content on their smartphones and tablets according to a study commissioned by YuMe. 他们看电视直播的时间也最少, which may account for their uptick in mobile video viewing as well as the largest portion of all forms of video content consumption. 研究还发现, 在千禧一代, 平板电脑在视频观看方面比智能手机更受欢迎.

电视无处不在意味着大量的移动视频观看

TV Everywhere usage is increasing for a variety of reasons including more offerings, 更多的内容可用性, 更大的智能手机屏幕, 更多的平板电脑进入市场. Adobe reported in April that TV Everywhere adoption had expanded 12 times in 2012 (in terms of authentications) and mobile video viewing grew 300 percent along with it. Gartner公司. 预计2013年全球平板电脑销量为1.84亿部, 这一数字今年可能会超过1.92亿. 除此之外, 移动设备观看更倾向于长篇内容, 根据最近的几份报告.

2013年第三季度全球视频指数, Ooyala reports that mobile and tablet video views accounted for 15% of all video viewing during that time period.

Ooyala states that content in the 10-plus minute range accounts for 60 percent of viewing time on tablets and almost as much on mobile phones. 所有的短形式类别占不到40%, though they might be more in terms of actual views as opposed to total viewing time. Tablets are seeing a large amount of movie viewing with around 25 percent of viewing time being content in the 60-plus minute category. 手机似乎与看电视更接近一些, with 21 percent–22 percent of viewing time consisting of content in the 30–60 minute range, 18% - 19%的视频时长超过60分钟.

TV Everywhere offerings are so compelling that a study earlier in the year by GfK showed that 25 percent of respondents were more likely to keep their pay TV service, 如果他们能通过供应商获得“电视无处不在.

通过移动渠道也可以获得可观的收益, as 免费的Wheel reported that total mobile phone and tablet ad views have tripled year-to-year 3Q 2012 to 3Q 2013. YuMe showed that unaided mobile ad recall was highest by Gen X and Millennials on smartphones, 在平板电脑浏览器中, 在平板电脑应用中.

随着发展的势头和不断扩大的产品列表, TV Everywhere is going to be a major driving force of mobile video viewing as we move into 2014 and beyond. 但这一切都可能在一眨眼之间改变.

虚拟多通道产品的曙光

The next big thing that is going to boost mobile video viewing is going to be the rise of the virtual multichannel offering. 就像电缆, 但是没有基础设施或机顶盒, 它将提供多个频道的视频内容在电视无处不在, subscription-based fashion where users will be able to view Live TV content wherever they are, instead of being tied to their living rooms where the TV and set-top boxes are located.

Even Time Warner CEO Jeff Bewkes has openly stated he is willing to start cutting content deals with virtual pay TV operators of the future. This new brand of multichannel operator would also be able to carry a large load of video on demand, 哪一个能进一步巩固它在移动消费者心中的地位, 主要是千禧一代和年轻一代. 那将是真正的电视无处不在, especially if they offer a cloud-based DVR service with always-on access to that content, 类似于Aereo在某些市场提供的服务.

更快的数据网络意味着更好的视频观看体验

LTE and 4G mobile data networks expanded in 2013, making service more stable and widespread. 随之而来的是更快的带宽吞吐量, which meant better streaming video quality for those who subscribed to the data network and had a smartphone capable of handling it. AT&T has been working to expand to 50 new cities in 2013 in an attempt to catch Verizon. 预计到今年年底，它将在美国覆盖近2.7亿人. With the population of the nation around 318 million, it shows the ubiquitous nature of 4G LTE. 威瑞森的网络覆盖了500个市场和美国95%以上的地区.S. 人口已经. Sprint too is working to expand its 4G LTE rapidly and is trying to reach the majority of the population next year.

4G LTE可以, 在理想条件下, boost bandwidth speeds to 100Mbps–300Mbps downstream and 50Mbps– 75Mbps upstream; compare that to 3G speeds of 21–84 and 5.8–22, respectively (theoretically Revision 11 of 3G’s HSPA+ protocol could boost downstream speeds to 672Mbps). 授予, 这些都是理论上的最大值, and even Netflix states that 5Mbps–7Mbps is good for Super HD with highest available video quality nowadays. That’s a steady 5Mbps–7Mbps, which you will see later is still challenging in the U.S.

4K视频流最终将需要更多的带宽. 事实上, Netflix has stated it will require about 15Mbps and a total connection speed of around 50Mbps; the company is aiming to begin streaming 4K in spring. Akamai, 在其2013年第二季度报告中, “互联网的现状,“将移动连接的峰值吞吐量放在美国三大主要城市.S. 移动网络在7个范围内.3 mbps-17.7Mbps，而平均吞吐量仍然是1.8 mbps 3.8 mbps (表2). With those types of speeds, Super HD and 4K futures are dimly lit pipe dreams for mobile streaming.